Link Building Strategies - Part II

By Sean Ray

Link building is such an important part of off-page search engine optimization, and yet so many web masters seem to ignore its importance.

PART II – Requesting Links

Simply Ask

Search for a keyword related to your website and study the first few pages of results. Click around to discover if each website has a link exchange opportunity. If not, email the webmaster requesting a link exchange. But beware; you can easily become blacklisted if you send this request too many times.

On your website, create a page alerting other webmasters of your own opportunity. Remember to include contact details.

Natural Linkbacks

There are three main benefits of targeting natural linkbacks:
• Natural linkbacks are not forced.
• Natural linkbacks are higher in quality compared to link exchanges.
• Natural linkbacks are more valuable to search engines compared to link exchanges.

You can obtain natural links by providing unique content for your visitor and by making the overall visit a pleasant experience.

The Don’ts

- Don’t spam webmasters with link exchange requests.

- Don’t clutter your pages with too many links.

- Don’t try to fool search engines.

The Dos

- Do decide which placement method will best benefit your website.

- Do screen websites before sending out your request.

- Do make sure the site you want to exchange with is worth your time and effort.

Remember to aim for natural linkbacks as opposed to link exchanges. Also, avoid link farms and spamming. Finally, realize that even though link building is a time consuming process, it is worth the time and effort.

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Article Source: http://EzineArticles.com/?expert=Sean_Ray

Link Building Strategies - Part I

By Sean Ray

Link Building Strategies

Link building is an “off page” technique and harder to control compared to other site marketing methods. However, with practical link building strategies, your hard work can help rank you on the top of major search engines.

First, let’s discuss why link building is important. Search engines use “link backs” to help determine how the rest of the world applies popularity to a website. Simply put: the more links your website has from external websites, the more popular and qualified a search engine will believe your site to be.

However, not just any link will enhance your rank. A few years ago “free for all” link farms worked but those techniques don’t work today. Instead, assembling a solid link building strategy will improve your rank and your website.

PART I – Preparing Your Pages

Launch Your Website

Nobody wants to exchange links with a site that’s not complete. Make sure your website is free from errors and broken links before you send out a link request. Also ensure you have at least five pages of content.

Placement

Decide where you will place your linkbacks. Commonly, webmasters publish linkbacks on a single page but you can also create a side bar on all pages or certain pages. The sidebar method is more preferred as a visitor won’t have to wade through dozens of links.

Content

Update your content regularly to capture search engine traffic while employing your link building strategy. Webmasters like to exchange links with other websites that have some type of existing traffic. It may seem like an oxymoron to build traffic while you’re attempting to get traffic, however, one will help the other and you can build up little by little as you go.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Article Source: http://EzineArticles.com/?expert=Sean_Ray