Inbound Links - Key To A High Ranking

By Glenn Murray

What gives you a high ranking in the search engine? Well, assuming you've completed step one (i.e. you've optimized your website for your target keywords), there's really only one thing left to do: Get lots of links pointing to your site.

Links are the single most important aspect of SEO. Generally speaking, the more links you have back to your site, the higher your ranking will be.

Of course, nothing is ever that simple. There are links, and there are links. Before launching into a discussion about the best ways to generate links (I'll address that issue in a post in the near future), let’s first discuss what kind of links you should be trying to generate.

When deciding whether to display your site in its search results, a search engine looks to see if you’re part of a credible network of related sites. This means that the ideal kind of links are those that:

• come from relevant sites (sites which use the same keywords);
• come from important sites (have a high ranking);
• include your keyword as part of the visible link text;
• include varying link text (not the same link text each time); and
• come from a page that links to few other sites.

When a search engine sees a link which satisfies most or all of these conditions, it says, “Hey, this site must be credible and important, because others in the same industry are pointing to it.”

So now that you know what kind of links you're after, you just need to figure out how to get them. Stay tuned for more info on this...

* Glenn Murray is an SEO copywriter and article submission and article PR specialist. He is a director of article PR company, Article PR, and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit DivineWrite.com or ArticlePR.com for further details, more FREE articles, or to download his FREE SEO e-book.

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How To Get Link Partners & Boost Your Search Engine Ranking

By Glenn Murray

Probably the most well known method of generating inbound links is to look for link partners. This is done in a variety of ways:

• ask customers to link to your site (possibly in return for a link to theirs)
• ask suppliers to link to your site (possibly in return for a link to theirs)
• look for relevant high ranking sites and ask them to link to you (possibly in return for a link to theirs)
• buy SEO software which locates high ranking sites and automatically emails their owners asking them to link to you (possibly in return for a link to theirs)

In my opinion, though, link partners is one of the least effective method of increasing your search engine ranking because:

1. It’s normally done via email and, unfortunately, webmasters of high ranking sites receive many link partner requests each day (not to mention hundreds of other SPAM emails). They’re normally automated and irrelevant. As a result, most email-initiated link partner requests are deleted.
2. Most link partner requests are sent by webmasters of low PR sites to webmasters of high PR sites. Although the link would be very beneficial to the low PR site, it wouldn’t help the high PR site at all.
3. Even if you offer a reciprocal link (a link back to their website), most webmasters of high PR sites will not be interested because it’s extra work. What’s more, they won’t want to obscure the purpose of their site with hundreds of links (relevant or not, they don’t want to look like a directory to their customers).
4. Reciprocal links are of questionable value, unless the sites are closely related.

TIP: If you decide to manually look for link partners, one way of assessing a site’s importance is to look at their Google PageRank (PR). PR is how Google scores importance. It gives all sites a mark out of 10. Any site with a PR of 4 or above is generally considered a worthy link partner. By downloading the Google Toolbar, you can view the PR of any site you visit.

* Glenn Murray is an SEO copywriter and article submission and article PR specialist. He is a director of article PR company, Article PR, and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit DivineWrite.com or ArticlePR.com for further details, more FREE articles, or to download his FREE SEO e-book.

Article Source: http://EzineArticles.com/?expert=Glenn_Murray

Link Building Strategies - Part II

By Sean Ray

Link building is such an important part of off-page search engine optimization, and yet so many web masters seem to ignore its importance.

PART II – Requesting Links

Simply Ask

Search for a keyword related to your website and study the first few pages of results. Click around to discover if each website has a link exchange opportunity. If not, email the webmaster requesting a link exchange. But beware; you can easily become blacklisted if you send this request too many times.

On your website, create a page alerting other webmasters of your own opportunity. Remember to include contact details.

Natural Linkbacks

There are three main benefits of targeting natural linkbacks:
• Natural linkbacks are not forced.
• Natural linkbacks are higher in quality compared to link exchanges.
• Natural linkbacks are more valuable to search engines compared to link exchanges.

You can obtain natural links by providing unique content for your visitor and by making the overall visit a pleasant experience.

The Don’ts

- Don’t spam webmasters with link exchange requests.

- Don’t clutter your pages with too many links.

- Don’t try to fool search engines.

The Dos

- Do decide which placement method will best benefit your website.

- Do screen websites before sending out your request.

- Do make sure the site you want to exchange with is worth your time and effort.

Remember to aim for natural linkbacks as opposed to link exchanges. Also, avoid link farms and spamming. Finally, realize that even though link building is a time consuming process, it is worth the time and effort.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here: Secrets of Article Promotion

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Article Source: http://EzineArticles.com/?expert=Sean_Ray

Link Building Strategies - Part I

By Sean Ray

Link Building Strategies

Link building is an “off page” technique and harder to control compared to other site marketing methods. However, with practical link building strategies, your hard work can help rank you on the top of major search engines.

First, let’s discuss why link building is important. Search engines use “link backs” to help determine how the rest of the world applies popularity to a website. Simply put: the more links your website has from external websites, the more popular and qualified a search engine will believe your site to be.

However, not just any link will enhance your rank. A few years ago “free for all” link farms worked but those techniques don’t work today. Instead, assembling a solid link building strategy will improve your rank and your website.

PART I – Preparing Your Pages

Launch Your Website

Nobody wants to exchange links with a site that’s not complete. Make sure your website is free from errors and broken links before you send out a link request. Also ensure you have at least five pages of content.

Placement

Decide where you will place your linkbacks. Commonly, webmasters publish linkbacks on a single page but you can also create a side bar on all pages or certain pages. The sidebar method is more preferred as a visitor won’t have to wade through dozens of links.

Content

Update your content regularly to capture search engine traffic while employing your link building strategy. Webmasters like to exchange links with other websites that have some type of existing traffic. It may seem like an oxymoron to build traffic while you’re attempting to get traffic, however, one will help the other and you can build up little by little as you go.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

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Link Popularity – Beginners Guide

By Sean Ray

After designing your website and creating your web portal you will hopefully begin receiving visitors to your site. You would think that after creating your website people would just be flying to your site. But that isn’t how it happens. Therefore, it is important to understand that there page rankings and link strategies that can aide you in guaranteeing your link popularity amongst the virtual world. As with the society in the real world, there is popularity in cyber space too. The better you are at selling the more popular your site will be!

Those websites that are most visited often contain all or most of the words the searcher is seeking. For example. You as the searchers will go to a search engine and type in camera cell phones. The websites that offer the most results will be those that use camera, cell, and phones in their description a variety of times. The key to your link popularity is the description of your site, not your site name.

When creating your link description write down the words that will grab the customer’s attention. Using the camera cell phone, a suggestion would be to write down camera cell phone, the types of camera cell phones, i.e. Motorola, Samsung, etc., latest technology camera cell phone, phone camera cell, yes, changing the wording around helps too. List the characteristic, best quality picture, email capability, voicemail all these will aid in providing the broadest rang of visitors. Although it has been said that simple is best, in this case, using same words over and over in various patterns and forms can aid you in ways that you never thought was possible before.

Sentence structure here is not important, key words are! Therefore, when consumers perform a search they simply type the subject they are seeking information on. This can be a few words or an entire sentence. To obtain their presence on your site you need to provide an extremely broad description of what you site has to offer. This, guaranteed, will provide you the advantage of experiencing the feeling of link popularity and guide you to the top of the page ranks in the internet website cyber space world. After you understand the importance of description and wording you will reap the rewards of link popularity and soar on that internet highway to generate traffic to your site.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Article Source: http://EzineArticles.com/?expert=Sean_Ray